But, there’s another option - using other people’s trusted research to create a new story. One option for your infographic is to tell the story of experiments that you have carried out and strategies that you used to achieve a result. In fact, since the majority of the most engaging posts on Facebook are photo posts, telling a story in this graphic format makes it even better. Just like Jon Morrow, you can supercharge your infographic by infusing a story into it. That post went viral and got close to 500 comments. It was centered around a story of how the author quit his job, moved to paradise, and got paid to change the world. Some years back, Jon Morrow wrote a blog post at ProBlogger that changed the lives of virtually everyone who read it. Even though it’s not about an infographic, it makes a powerful point. Here’s an example of the power of storytelling. That reinforces the message of marketing intelligence, strength, and telepathy.Įven if your topic isn’t new, a unique story will spice it up and stir the emotions. In the screenshot below, the marketing infographic features characters in superhero outfits. One way to do this is with familiar images. Unique story: The second most valuable element of a good infographic is a story that connects with your readers emotionally. If your business is tech-related, your infographic headlines have to suit your tech-driven users.Ģ. For example, if your audience likes “how to” blog posts, they will probably love “how to” infographics.
Make sure that you also match your headline to your audience and topic. We have some warning signs of bad infographics. Whichever you choose, here are some points to follow so that your good idea doesn’t go bad. You might decide to present the infographic by using sequential data, graphs, or flow charts. As with any other content marketing decision, the end user (prospective customer) is the person who matters most in your content marketing decisions. Method: I’m sure you’ll agree that the method you use to create your infographic can affect its perceived value. Pay attention to these as you create your own infographic, and you will be poised for success.ġ. How do you make sure that you deliver the first kind? I’m going to let you in on a secret: the majority of the infographics that go viral on social media networks have three elements in common: a consistent method, a unique story, and trusted statistical data. Some truly address users’ needs while others sink into well-deserved oblivion. Testing different types of infographics.
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While the infographic is now several years old, it is still going strong and driving awareness to Copyblogger. To date, that infographic alone has generated 6,500+ tweets, 60,300+ Facebook likes, 2,000+ LinkedIn shares, a gargantuan 194,600+ pins, and more than 500 comments. Infographics let you share complex information with your audience in a simple, image-based format.Īccording to Content Marketing Institute, demand for infographics has increased drastically and is one of the top six types of content used by B2B marketers.Ĭopyblogger published an infographic in 2012 titled 15 Grammar Goofs. So, what can you do to capture their attention?Ī lot of people are using infographics as a visual way to reach their audience. And, there’s more: 65% of your audience are visual learners. The human brain processes visual data 60,000 times faster than text.
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